REEDY & COMPANY
Reedy & Company is a property management business in Memphis, Tennessee. With more than 40 years in the real estate game, Reedy & Company has grown to become the premiere property management company in the greater Memphis area with close to 4,000 doors. Reedy & Company brought me on their marketing team to update the look of their company. This consisted of designing their first-ever brand guide. With the brand guide in tow, their business was brought into the 21st century.
Brand Strategy & Design
Messaging & Copy Writing
Business Cards & Postcards
Social Media Management
Email Design
At Reedy & Company, I covered a lot of ground to ensure that their new brand was consistent across muliple branding areas.
Business Cards
PrINT ELEMENTS
In all the postcards, I wanted owners to know that the old Reedy & Company is gone and the new Reedy & Company is here. I kept the design simple but focused heavily on the copy to carry the point home. I want to show old and new owners a swagger that exudes confidence. Short and sweet copy with action shots that go hand in hand. These postcards were not going to the trash.
As for the business cards, I had to apply real estate law to ensure every detail was correct. This included making the logo the focal point and the name and title font size smaller than the Reedy & Company type on the logo. These cards, like the postcards, were simple but clean, maintaining an air of professionalism and longevity.
Email Signature Call to Actions
Social Media Cover
DIGITAL ELEMENTS
On the digital side, I aimed to realign their social media with the continued branding and a change in tone of voice. Once again, professionalism and confidence are what I wanted to continue. I also focused on promos and programs that the company had to offer to not just owners but also tenants. It was time to make Reedy a property management company that caters to owners, but cares for their tenants.
